Member-only story

Unveiling the Handbook of Political Communication Research: A Comprehensive Guide to the Field

Quincy Ward

·19.8k Followers· Follow

Published in Handbook Of Political Communication Research (Routledge Communication Series)

4 min read · 3 weeks before

591 View Claps

58 Respond

Save

Listen

Handbook Of Political Communication Research Book Cover Handbook Of Political Communication Research (Routledge Communication Series)

The Handbook of Political Communication Research, part of the prestigious Routledge Communication Series, stands as a seminal publication that has revolutionized the field of political communication. This comprehensive volume brings together leading scholars and practitioners to provide an authoritative and up-to-date overview of the key concepts, theories, and methodologies that shape the study of political communication.

Key Concepts in Political Communication

The Handbook delves into the foundational concepts that underpin political communication research. These include:

Handbook of Political Communication Research (Routledge Communication Series)

by Dan Roodt

4.2 out of 5

Language	:	English
File size	:	2653 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	560 pages

Political Communication: The processes, strategies, and effects of communication in the political arena.
Media Effects: The influence of mass media on political attitudes, behavior, and outcomes.
Public Opinion: The distribution of attitudes and beliefs within a given population.
Political Advertising: The use of paid media to promote political candidates, parties, and policies.
Campaign Strategy: The planning and execution of communication strategies during political campaigns.
Agenda-Setting: The ability of the media to influence the public's perception of the importance of political issues.
Framing: The way in which the media present political information, shaping how audiences interpret and respond to it.
Cultivation: The long-term effects of media consumption on individuals' beliefs about the world.
Spiral of Silence: The tendency for individuals to withhold their opinions if they believe they are in the minority.

Groundbreaking Theories in Political Communication

The Handbook showcases a wide range of theoretical frameworks that have shaped political communication research. These include:

Uses and Gratifications Theory: The theory that audiences actively seek out media content that satisfies their specific needs.
Cultivation Theory: The theory that long-term media consumption cultivates certain beliefs and attitudes about the world.
Agenda-Setting Theory: The theory that the media can influence the public's perception of the importance of political issues.
Framing Theory: The theory that the media present political information in a way that shapes how audiences interpret and respond to it.
Social Cognitive Theory: The theory that individuals' political beliefs and behavior are influenced by their social interactions and cognitive processes.
Spiral of Silence Theory: The theory that individuals who believe they are in the minority will withhold their opinions from public discourse.

Cutting-Edge Methodologies in Political Communication

The Handbook highlights innovative research methodologies that have advanced the field of political communication. These include:

Content Analysis: The systematic examination of media content to identify patterns and themes.
Survey Research: The collection of data from a sample of individuals to gauge their political attitudes and behavior.
Experimental Research: The manipulation of variables in a controlled

Handbook of Political Communication Research (Routledge Communication Series)

by Dan Roodt

4.2 out of 5